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Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. One of the advantages of the Incident Command System (ICS) is: A. Include email addresses and Internet sites for the media contact. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Another way to express your key message B. Once your campaign is implemented, the last step is to determine its success. Communicates with internal and external stakeholders. Practice talking in 5-second to 8-second sound bites. *F ;/7Bw1p i~$^y' _r] Evaluation is crucial for judging the effectiveness of a public awareness campaign. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. D. is only useful on television infomercials. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Print medianewspapers and magazinesare the first type of mass media developed. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. The media area is a place where media congregate to help enhance the flow of information. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< This process includes: Your goal statement expresses what you hope to achieve through your campaign. (Unit 2), Describe the types of written products used in public information activities. Providing information and access to newsmakers. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Resident/Non-Resident, Trainer Program, etc. Preparing quality written products including news releases. Establishing relationships with news media representatives by being accessible and prepared. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. PIOs need to have a thorough understanding of the communities they serve. ), John enjoys boating, swimming, and to fish. Manages resources including supplies, personnel, and equipment. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Conduct research to determine which tool is best to meet your agencys needs. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. C. is presented as a bad example of public information management. Please review the IS FAQ's for more information. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Click on a program for additional information. . Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Students also learn message development and . . As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Determines what the public needs to know. Campaigns are usually multifaceted, combining events and various media to get the message out. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Show emotion as appropriate, but dont use big gestures. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Develop relationships with other organizations PIOs B. Lets review the different types of communication tools in more detail, starting with print media. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Generally, there is no review before modifications are accepted. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. What are priorities within your organization? It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. endstream endobj startxref Recognize various legal aspects associated with emergencies and public information. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. I would urge you to be careful whenever you travel, Smith said. Evaluate the effectiveness of your campaign. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). A well-executed interview will likely not A. advance leaderships goals. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. (Unit 5). 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Proactivity occurs during A. This feature can facilitate abuse of the system. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Include information on evolving media contacts, instructions, and resources. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. The role of the PIO is the same regardless of the type or size of the event. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. * The social media links provided are for reference only. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. As a PIO, your target audiences include . Avoid getting involved in these media disputes. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Email. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Speculation C. Summarizing D. Bridging, 12. 494 0 obj <> endobj %PDF-1.6 % Announce events of interest to your community or share information about an incident. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Communicating factual information with the public is the most important job function of a PIO. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Lesson 3 introduced the importance of establishing relationships with the media. They have access to the officials. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Serves in an ICS role 2. B. is not bound by public record laws. Describe how to manage the news media at the scene of an incident. Describe the role of the Public Information Officer (PIO) in an emergency. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. B. cause the intended audience to act on requests in the message. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Traditional media (print, radio, television). Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? 17. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Verdi White: And I believe that that has helped in our relationship with the media. Public Information and Warning . B. describes a writing technique applied to social media content. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Chris Mrela wrote a dynamite report on this a couple of years ago. A PIOs proactive approach to public information enhances credibility in messaging. if you do not have a sid, Test questions are scrambled to protect test integrity. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Campaign topics can range from recruiting volunteers to fire safety. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Determine who your audience is, what they need to know, and what they already know. Last name. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Resource Typing Definition for Response . List the skills needed to be an effective PIO. Once you have identified your goal, write it down! How or what can your community learn from these events? Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. The news media and local government ask the community to send videos and photos via social media, email, and text messages. D. The ninety-five (95%) segment of the 95/5 concept, 5. Take a zombie apocalypse for example. This course should take approximately 7 hours and 25 minutes to complete. For example, you can post videos, use social networking sites, and/or create a blog. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. The Governor declared the emergency following a similar declaration by Liberty County. Under the ICS, the PIO works for: A. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. 'Ss S>*2MbX^f Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Public information is a vital function in disaster operations that . Blogs are a good tool to use to communicate with your audience. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. (Incorrect), John enjoys boating, swimming, and fishing. The Governor is continuing to monitor the situation. D. a required responsibility of the PIO as outlined by NIMS.. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Switchboard: (301) 447-1000 For different audiences, you may need to write different products. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. 0. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). It also helps identify the target audience for a particular public awareness campaign. Video sharing sites to expand or market a story, and. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Walter Monsour: So, the message was managed extremely well. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? D. has become ever more complex as the challenge of delivering messages has evolved. Many Web sites include a blog as part of the site. B. report to the Finance/Admin Section Chief when arriving at an incident. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Many different social media monitoring tools are available. This awareness-level training is suitable for new PIOs. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Emergency Management Institute If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Check off the things you would plan to include in your Go Kit and add other items as you see fit. C. Monitors costs related to the incident, and provides . These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. When will you implement your campaign? Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Now that you have some tips for better writing, lets look at how to write a news release. Timely updates and corrections to information in evolving incidents. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Blogs to cover events as they are happening. What problems are you having in your community? (Correct), The report was written by the officer. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills.